Content marketing and public relations tips and strategies

Category: Business to Business Content Marketing

Triggers & Tips to Win at Social Media Optimization

February 17, 2016 by Holly Rollins

Do you know if your social media is optimized? Just as Search Engine Optimization (SEO) is used to gain visibility for ecommerce sites in the search engine world, Social Media Optimization (SMO) should be used to position your site to rank high in social media searches. This practice can also increase visibility by specifically reaching Read More…

Build the Audience, & the Business Will Come

November 2, 2015 by Holly Rollins

Review of Content Inc. Book Sometimes it’s the counter-intuitive path that leads to success. This is one of the golden nuggets from Joe Pulizzi’s new book Content Inc. Pulizzi, known as the godfather of content marketing and CEO of the Content Marketing Institute (CMI), explains how he found success this way with his powerful global Read More…

Instagram for Business is a Contender for Brand Power

July 16, 2015 by Holly Rollins

In a world full of social media, it can be difficult to know which platforms are best for your particular company. Many Business to Business (BtoB) companies use LinkedIn and Twitter to share updates, but Instagram is one of the few platforms companies are either learning about or don’t use regularly–especially in the BtoB world. Since Instagram is a Read More…

12 Tips for Pitching Content to the Media

February 18, 2015 by Holly Rollins

Pitching to editors is an important part of public relations, but most people have never been taught how to do it the right way. These tips highlight the most important aspects of an effective pitch and provide insight into what journalists are looking for when they open their inboxes. 1. Target the right reporters. “Research Read More…

Stop Making eBooks & Other Takeaways From Content Marketing World 2014

September 18, 2014 by Holly Rollins

Ok, so commanding you to stop creating eBooks might be a little drastic. They are quality pieces of content in the right context. I may be riding a little high still from our recent trip to Cleveland for Content Marketing World, but I will explain that statement in just a bit. Every year since the Read More…