Category: Business to Business Content Marketing

Stop Making eBooks & Other Takeaways From Content Marketing World 2014

Ok, so commanding you to stop creating eBooks might be a little drastic. They are quality pieces of content in the right context. I may be riding a little high still from our recent trip to Cleveland for Content Marketing World, but I will explain that statement in just a bit. Every year since the Read More…

Perfect times to post on social channels-REALLY?

There are several studies, theories and articles floating around about the best times to post on different social media channels. Posting times matter greatly for effective social media marketing. While I don’t dispute the studies and opinions, I’d like to point out that the best time to post on your target channel(s) depends on your Read More…

Why You Need Content Marketing & What it Costs

If you’ve realized, like many B2B and B2C companies have, that content marketing generates leads: congratulations, you’re in the majority! According to the Content Marketing Institute, 66 percent of even B2Bs used content marketing in 2012 and that figure is climbing. If you are mulling over whether to start a content marketing program, here are Read More…

2014 Content Marketing isn’t for Sissies

If you’ve been a marketer or involved at all in marketing for the past decade, you’ve witnessed how the landscape has changed at warp speed. One constant is targeted marketing. Yet, the channels and know-how to keep communicating your good or service will be a constant evolution, at fastball pitch speeds — especially when it Read More…

Content Marketing Can Drive Business Leads

So how does an effective content marketing strategy generate leads? If you use content marketing strategy the right way — blogging, social media and more will set your business up as an industry expert and leader. When consumers are scrolling through LinkedIn, Facebook, Twitter or other channels and they see recommendations from others about your Read More…