Content marketing and public relations tips and strategies

Category: Business to Consumer Content Marketing

Being Mobile Responsive: A Necessity for All Businesses

September 30, 2015 by Holly Rollins

In order to stay competitive in today’s market, it is extremely important for all businesses to have a responsive website design (RWD). An RWD refers to the formatting of website design so that it’s optimal for viewing and navigation across all digital devices. In the article, Understanding the Importance of Responsive Web Design, it cites Read More…

Use But Don’t Abuse #TheHashtag

September 16, 2015 by Holly Rollins

The # symbol, or hashtag, is a simple way to group keywords or common topics together. Organically used by Twitter as a way to categorize, the hashtag is now making an appearance on other social media sites including Facebook, Instagram, Pinterest and Tumblr. Clicking on a hashtag allows you to view other content that is Read More…

Instagram for Business is a Contender for Brand Power

July 16, 2015 by Holly Rollins

In a world full of social media, it can be difficult to know which platforms are best for your particular company. Many Business to Business (BtoB) companies use LinkedIn and Twitter to share updates, but Instagram is one of the few platforms companies are either learning about or don’t use regularly–especially in the BtoB world. Since Instagram is a Read More…

12 Tips for Pitching Content to the Media

February 18, 2015 by Holly Rollins

Pitching to editors is an important part of public relations, but most people have never been taught how to do it the right way. These tips highlight the most important aspects of an effective pitch and provide insight into what journalists are looking for when they open their inboxes. 1. Target the right reporters. “Research Read More…

Annoying Mobile Marketing Tactics

December 17, 2014 by Holly Rollins

Before I get started on my rant, I want to preface this by saying that mobile marketing, in and of itself, does not annoy me. I truly believe in its power, if it is used properly. What does, however, baffle and irritate me simultaneously is when companies misuse this effective tactic so blatantly. If you Read More…