Category: Content Marketing Strategy
15 Free Digital Marketing Tools That Your Team Needs to Use
Digital tools make a marketer’s job (and life) much easier. In our current software-as-an-everything environment, however, it can seem like there are endless options for programs, apps, and platforms, all promising to optimize your workflow. Experimenting with free trials and getting your team on board with new systems can take up your valuable time—I know, Read More…
3 Ways to Avoid a Failed Content Strategy
In 2017, one of the most important steps for winning in the marketing game is integrating content marketing with search engine optimization (SEO). This true partnership will prove to be necessary in order to create content and optimize it — even for average results. Companies in the past which have completely separated these two divisions Read More…
The New Digital Marketing: A Combined Approach to PR, SEO & SEM
The shift to digital—more specifically the mobile takeover—has completely transformed marketing and public relations processes. Traditional PR and overall marketing has had to evolve to match how people consume content and interact. The only constant for professionals in the digital marketing world is perpetual change. Digital Marketing vs. Print The Internet’s rise of importance, even Read More…
6 Tips for Powerful SEO-friendly Infographics
Learning through visuals is proven as a successful method for faster information retention. A large quantity of research shows the brain is much better at retaining and retrieving information tied to a visual since it is an image processor not a word processor, according to Psychology Today. Comparatively, text is abstract and therefore not as Read More…
Triggers & Tips to Win at Social Media Optimization
Do you know if your social media is optimized? Just as Search Engine Optimization (SEO) is used to gain visibility for ecommerce sites in the search engine world, Social Media Optimization (SMO) should be used to position your site to rank high in social media searches. This practice can also increase visibility by specifically reaching Read More…
