Category: Digital age
5 Ways Customers of the (Near) Future Will Change Marketing
Almost every industry has experienced disruption in the past few years and while many people blame technology, being non-customer centric has actually become the biggest threat. Big brands that have shifted their marketing focus to maximize customer experience have reaped the benefits and surged ahead of competitors. For many companies, breaking through the noise has Read More…
Top 5 Reasons You Need PPC
For the uninitiated, PPC isn’t an acronym of a toxic chemical. But if you don’t know about it, your company could be missing out on a lot of conversions and business. Success with Pay-Per-Click (PPC) doesn’t happen overnight since digital ad campaigns require constant monitoring and adjustments. This poses a huge challenge for marketers who Read More…
What You Should Know About Backlinks
Google’s continuously changing ranking algorithm makes it difficult for many marketing professionals to keep up. It’s common knowledge among savvy marketers and SEO professionals that manipulative link building should be avoided. For some time now, however, rumors claiming that all external links are no longer important are inaccurate. Links have always played an important role Read More…
Content Marketing Tactics You NEED in 2016
Content Marketing, or creating and publishing relevant, consistent content, is here to stay in 2016. Early adopters of the strategic marketing approach are learning how to connect, educate and engage their audiences while increasing brand awareness and positioning themselves as industry leaders. In 2016, using content marketing tactics will be the reality for all small Read More…
What Google Knows About You
Because of Google Inc.’s impressive market dominance, it comes as no surprise the multi-billion dollar company knows a lot about its users. Recently rated number three on Forbes’ World’s Most Valuable Brands list, the tech giant tailors services and ads for each user by monitoring past search history and location. Civil lawsuits, including a 22.5 million Read More…
