Content marketing and public relations tips and strategies

Top 5 Reasons You Need PPC

October 17, 2016 by Holly Rollins

For the uninitiated, PPC isn’t an acronym of a toxic chemical. But if you don’t know about it, your company could be missing out on a lot of conversions and business. Success with Pay-Per-Click (PPC) doesn’t happen overnight since digital ad campaigns require constant monitoring and adjustments. This poses a huge challenge for marketers who Read More…

The New Digital Marketing: A Combined Approach to PR, SEO & SEM

July 12, 2016 by Holly Rollins

The shift to digital—more specifically the mobile takeover—has completely transformed marketing and public relations processes. Traditional PR and overall marketing has had to evolve to match how people consume content and interact. The only constant for professionals in the digital marketing world is perpetual change. Digital Marketing vs. Print The Internet’s rise of importance, even Read More…

6 Tips for Powerful SEO-friendly Infographics

April 18, 2016 by Holly Rollins

Learning through visuals is proven as a successful method for faster information retention. A large quantity of research shows the brain is much better at retaining and retrieving information tied to a visual since it is an image processor not a word processor, according to Psychology Today. Comparatively, text is abstract and therefore not as Read More…

Triggers & Tips to Win at Social Media Optimization

February 17, 2016 by Holly Rollins

Do you know if your social media is optimized? Just as Search Engine Optimization (SEO) is used to gain visibility for ecommerce sites in the search engine world, Social Media Optimization (SMO) should be used to position your site to rank high in social media searches. This practice can also increase visibility by specifically reaching Read More…

What You Should Know About Backlinks

January 6, 2016 by Holly Rollins

Google’s continuously changing ranking algorithm makes it difficult for many marketing professionals to keep up. It’s common knowledge among savvy marketers and SEO professionals that manipulative link building should be avoided. For some time now, however, rumors claiming that all external links are no longer important are inaccurate. Links have always played an important role Read More…