Tag: Business to consumer marketing
Build the Audience, & the Business Will Come
Review of Content Inc. Book Sometimes it’s the counter-intuitive path that leads to success. This is one of the golden nuggets from Joe Pulizzi’s new book Content Inc. Pulizzi, known as the godfather of content marketing and CEO of the Content Marketing Institute (CMI), explains how he found success this way with his powerful global Read More…
Employee Participation Can Amp Up SEO & Build Company Pride
Businesses should use their employees’ networks and resources to enhance content marketing efforts. Because inbound links are the most important factor search engines use to rank websites, it’s important to involve employees in SEO. According to the Content Marketing Institute, this strategy can help build your business’ reputation and build its online presence through linked, Read More…
Insiders’ Top 10 Social Media Marketing Lessons
A strong social media marketing campaign can help you reach your target audience, communicate your brand effectively and dramatically increase your customer base. In order to stay competitive, you need to understand the fundamentals of social media marketing. Frequency – once you’ve established your social channels, you should be posting regularly to increase exposure. Successful Read More…
Being Mobile Responsive: A Necessity for All Businesses
In order to stay competitive in today’s market, it is extremely important for all businesses to have a responsive website design (RWD). An RWD refers to the formatting of website design so that it’s optimal for viewing and navigation across all digital devices. In the article, Understanding the Importance of Responsive Web Design, it cites Read More…
Instagram for Business is a Contender for Brand Power
In a world full of social media, it can be difficult to know which platforms are best for your particular company. Many Business to Business (BtoB) companies use LinkedIn and Twitter to share updates, but Instagram is one of the few platforms companies are either learning about or don’t use regularly–especially in the BtoB world. Since Instagram is a Read More…
