Content marketing and public relations tips and strategies

Tag: Google

Content Marketing Tactics You NEED in 2016

December 14, 2015 by Holly Rollins

Content Marketing, or creating and publishing relevant, consistent content, is here to stay in 2016. Early adopters of the strategic marketing approach are learning how to connect, educate and engage their audiences while increasing brand awareness and positioning themselves as industry leaders. In 2016, using content marketing tactics will be the reality for all small Read More…

What Google Knows About You

December 3, 2015 by Holly Rollins

Because of Google Inc.’s impressive market dominance, it comes as no surprise the multi-billion dollar company knows a lot about its users. Recently rated number three on Forbes’ World’s Most Valuable Brands list, the tech giant tailors services and ads for each user by monitoring past search history and location. Civil lawsuits, including a 22.5 million Read More…

How Content Marketing Drives Search

August 12, 2013 by Holly Rollins

SEO has always been important and imperative for businesses trying to push themselves on the web, and it’s becoming even more so. Google is moving from explicit to implicit algorithms (Google where you live, so instead of typing Greenville SC yoga studios, you can simply type yoga studios). Google sees your relevant content and pushes Read More…