Content marketing and public relations tips and strategies

Tag: Greenville SC social media

Instagram for Business is a Contender for Brand Power

July 16, 2015 by Holly Rollins

In a world full of social media, it can be difficult to know which platforms are best for your particular company. Many Business to Business (BtoB) companies use LinkedIn and Twitter to share updates, but Instagram is one of the few platforms companies are either learning about or don’t use regularly–especially in the BtoB world. Since Instagram is a Read More…

8 Important SEO Tips

June 24, 2015 by Holly Rollins

Search Engine Optimization (SEO) isn’t an everyday household word and, in many cases, it isn’t an everyday business term, but it should be. Why? SEO can be extremely daunting. When most of us think about SEO, we think long strands of code and a mysterious, complicated formula for ensuring you or your business stands out in search engine results. Read More…

Create Social Media PR You Can be Proud of

March 10, 2015 by Holly Rollins

It’s no secret that good social media marketing is essential to PR success. The ease of social media, however, makes it very easy to market badly. Create social media PR that will make you proud by following these four guidelines. Write compelling headlines. Most people going through their inbox or viewing their newsfeeds only look Read More…

Perfect times to post on social channels-REALLY?

August 21, 2014 by Holly Rollins

There are several studies, theories and articles floating around about the best times to post on different social media channels. Posting times matter greatly for effective social media marketing. While I don’t dispute the studies and opinions, I’d like to point out that the best time to post on your target channel(s) depends on your Read More…