Tag: SEO
3 Ways to Avoid a Failed Content Strategy
In 2017, one of the most important steps for winning in the marketing game is integrating content marketing with search engine optimization (SEO). This true partnership will prove to be necessary in order to create content and optimize it — even for average results. Companies in the past which have completely separated these two divisions Read More…
Top 5 Reasons You Need PPC
For the uninitiated, PPC isn’t an acronym of a toxic chemical. But if you don’t know about it, your company could be missing out on a lot of conversions and business. Success with Pay-Per-Click (PPC) doesn’t happen overnight since digital ad campaigns require constant monitoring and adjustments. This poses a huge challenge for marketers who Read More…
The New Digital Marketing: A Combined Approach to PR, SEO & SEM
The shift to digital—more specifically the mobile takeover—has completely transformed marketing and public relations processes. Traditional PR and overall marketing has had to evolve to match how people consume content and interact. The only constant for professionals in the digital marketing world is perpetual change. Digital Marketing vs. Print The Internet’s rise of importance, even Read More…
What You Should Know About Backlinks
Google’s continuously changing ranking algorithm makes it difficult for many marketing professionals to keep up. It’s common knowledge among savvy marketers and SEO professionals that manipulative link building should be avoided. For some time now, however, rumors claiming that all external links are no longer important are inaccurate. Links have always played an important role Read More…
Employee Participation Can Amp Up SEO & Build Company Pride
Businesses should use their employees’ networks and resources to enhance content marketing efforts. Because inbound links are the most important factor search engines use to rank websites, it’s important to involve employees in SEO. According to the Content Marketing Institute, this strategy can help build your business’ reputation and build its online presence through linked, Read More…
