Tag: Social Media

Triggers & Tips to Win at Social Media Optimization

Do you know if your social media is optimized? Just as Search Engine Optimization (SEO) is used to gain visibility for ecommerce sites in the search engine world, Social Media Optimization (SMO) should be used to position your site to rank high in social media searches. This practice can also increase visibility by specifically reaching Read More…

Use But Don’t Abuse #TheHashtag

The # symbol, or hashtag, is a simple way to group keywords or common topics together. Organically used by Twitter as a way to categorize, the hashtag is now making an appearance on other social media sites including Facebook, Instagram, Pinterest and Tumblr. Clicking on a hashtag allows you to view other content that is Read More…

How to Repair and Recover from Social Media Mistakes

In the fast-paced world known as social media, slip-ups are inevitable. Anyone who is managing more than one social media account knows how easy it is to post something you instantly regret. Mistakes can severely impact your brand’s reputation. The important part, however, is how you bounce back from these gaffes. Whether your brand falls Read More…

8 Important SEO Tips

Search Engine Optimization (SEO) isn’t an everyday household word and, in many cases, it isn’t an everyday business term, but it should be. Why? SEO can be extremely daunting. When most of us think about SEO, we think long strands of code and a mysterious, complicated formula for ensuring you or your business stands out in search engine results. Read More…

Create Social Media PR You Can be Proud of

It’s no secret that good social media marketing is essential to PR success. The ease of social media, however, makes it very easy to market badly. Create social media PR that will make you proud by following these four guidelines. Write compelling headlines. Most people going through their inbox or viewing their newsfeeds only look Read More…