7 Content Marketing Trends for 2015

7 Content Marketing Trends for 2015

January 1, 2015 by Holly Rollins
Content marketing predictions 2015

Content marketing trends 2015

OK, so you may be  overloaded with predictions and trends for the new year. Yet here is a brief, painless list of trends and useful tools  for content marketing and business — this year and beyond.

  1. Overall, companies will increase their content creation;
  2. More companies will increase their content marketing budgets (and plans for 2016);
  3. Brand leaders will create the most qualitative content—targeting their prime audiences;
  4. A smaller percentage of companies will just begin to realize that high-quality, targeted content (distributed consistently) is more important than spending many dollars on SEO;
  5. Keyword research will become more commonplace for content marketing strategy, checkout these search term research and free tools;
  6. More companies will learn that the right type of content is more important than keeping up with the latest algorithms;
  7. Companies that fully integrate content marketing into their marketing strategies will rank higher on search engines.