Content marketing and public relations tips and strategies

Category: Content Marketing ROI

Create Social Media PR You Can be Proud of

March 10, 2015 by Holly Rollins

It’s no secret that good social media marketing is essential to PR success. The ease of social media, however, makes it very easy to market badly. Create social media PR that will make you proud by following these four guidelines. Write compelling headlines. Most people going through their inbox or viewing their newsfeeds only look Read More…

Why You Need Content Marketing & What it Costs

June 4, 2014 by Holly Rollins

If you’ve realized, like many B2B and B2C companies have, that content marketing generates leads: congratulations, you’re in the majority! According to the Content Marketing Institute, 66 percent of even B2Bs used content marketing in 2012 and that figure is climbing. If you are mulling over whether to start a content marketing program, here are Read More…