Content marketing and public relations tips and strategies

Category: Content Marketing Strategy

5 Reasons Storytelling Makes Good Marketing & Business Sense

March 18, 2014 by Holly Rollins

Storytelling is as ancient as the hand gestures and grunts of homo erectus man and woman of eons ago. Storytelling around campfires still exists but from a business perspective digital storytelling or content marketing is worthy of your time and investment. You can put your promotional message out in the universe via advertising, web sites Read More…

Be Your Own Publisher via Content Marketing

March 3, 2014 by Holly Rollins

It was just under 30 years ago that there were a handful of main network channels, cable was an infant with a burgeoning 24-hour news channel and there were many print publications and community newspapers. In this environment, businesses relied on others to publish or broadcast their faxed or mailed news releases. Now obviously the Read More…

Three Ways to get More Digital Bang from Press Releases

February 5, 2014 by Holly Rollins

Public relations has morphed in a big way  in the past few years- especially the last two years. If you aren’t optimizing your content in releases or any announcements or posts so that people are pushed to you digitally, listen up. 1. Use a service such as PR Newswire to reach the right media. Or Read More…

2014 Content Marketing isn’t for Sissies

January 7, 2014 by Holly Rollins

If you’ve been a marketer or involved at all in marketing for the past decade, you’ve witnessed how the landscape has changed at warp speed. One constant is targeted marketing. Yet, the channels and know-how to keep communicating your good or service will be a constant evolution, at fastball pitch speeds — especially when it Read More…

Be Edgy & Solve Problems via Content

December 10, 2013 by Holly Rollins

It’s true, content is king. Thanks to an onslaught of recent updates to Google’s search algorithm, companies need to be in tune with the need to produce high-quality, reader-friendly content. It needs to meet the needs of readers and actually add value to their lives. Not all content is created equal. So don’t approach your Read More…