Content marketing and public relations tips and strategies

Category: Content Marketing Strategy

How Content Marketing is Like Publishing

July 31, 2013 by Holly Rollins

We’ve come a long way since Gutenberg. Just as the printing press was was a liberator and became a vehicle for literacy and portability of communications–so too is the digital age, computing and, YES, content marketing. CM shouts that CONTENT IS KING. Content is important to accelerate communication to both narrow audiences and the masses. Read More…

What is Content Marketing Anyway?

July 16, 2013 by Holly Rollins

Content marketing is a semi-new term for a centuries-old practice: communication. And more specifically CM is ‘publishing content.’ Publishing via printing is becoming less of a communication method while digital publishing IS the new norm. Thus content marketing is the act of publishing key content with keywords to help you reach your target audience–whether it’s Read More…