Content marketing and public relations tips and strategies

Category: News releases

3 Important Lessons on Digital PR Outreach

October 8, 2015 by Holly Rollins

The digital age has transformed today’s marketing and public relations industry—almost overnight. In this environment, successful PR professionals have had to modernize their tactics. The traditional press release is no longer the most effective way to reach an audience and developing a strong PR outreach campaign is becoming more important. Frankie Rendon, @mrchibolin an online Read More…

5 Tips: When NOT to Write News Releases

March 25, 2015 by Holly Rollins

Many companies push to promote their firm, products or services out there on the web, so it is important to effectively use the news release as a primary content tool. Earlier this year, we detailed 15 reasons (and 15 MORE reasons) to write a news release to stand out. What we haven’t addressed, however, is when NOT to write Read More…

12 Tips for Pitching Content to the Media

February 18, 2015 by Holly Rollins

Pitching to editors is an important part of public relations, but most people have never been taught how to do it the right way. These tips highlight the most important aspects of an effective pitch and provide insight into what journalists are looking for when they open their inboxes. 1. Target the right reporters. “Research Read More…

15 MORE Valid Reasons to Issue a News Release

January 26, 2015 by Holly Rollins

Part two of a two-part series. Standing out these days from the barrage of content and media messages is becoming more and more difficult. According to a study from the San Diego Supercomputer Center (SDSC) at the University of California, in 2015 the sum of media asked for and delivered to consumers on mobile devices Read More…

15 Reasons to Write a News Release to Stand Out

November 19, 2014 by Holly Rollins

Part one of two-part series. The media landscape is not only a crowded place, but also an extremely competitive one. 10-x Group’s motto, is make sure you “Stand Out.” Unbelievably, you may be sitting on many newsworthy stories for news releases. Here are 15 news release ideas to help you start getting noticed for justifiable Read More…