Content marketing and public relations tips and strategies

Category: ROI

How Search Marketing Attracts Leads

November 5, 2015 by Holly Rollins

Search marketing is an important way to target your advertising to your most likely customers. By purchasing ads on popular search engines such as Google or Bing, you are directly advertising to web users who are searching for exactly what you are selling. According to Forbes, 54 percent of the American shopping public uses Internet Read More…

Holly has more than 20 years experience in marketing and public relations. As 10x digital President, she has created successful content marketing and digital marketing/PR for diverse sectors--from healthcare to commercial real estate. She and her seasoned team know the foundation for digital marketing and the perfect balance for integrating these best practices with overall marketing to make companies STAND OUT.

Noteworthy case studies include promoting and positioning B2B and B2C clients in national media-from USA Today and Huffington Post to Yahoo Finance and Biz Insider. She and her team also have the relationships and expertise to secure backlinks and media exposure in national trades (in most sectors) as well as media coverage in most metro areas.

Her prior work experience spans global healthcare and nonprofits to economic and workforce development. She earned a master's in journalism/global PR from USC and a BS in graphic design/marketing from Appalachian State University.

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