Category: Search Engine Marketing
What Google Knows About You
December 3, 2015 by Holly Rollins
Because of Google Inc.’s impressive market dominance, it comes as no surprise the multi-billion dollar company knows a lot about its users. Recently rated number three on Forbes’ World’s Most Valuable Brands list, the tech giant tailors services and ads for each user by monitoring past search history and location. Civil lawsuits, including a 22.5 million Read More…
How Search Marketing Attracts Leads
November 5, 2015 by Holly Rollins
Search marketing is an important way to target your advertising to your most likely customers. By purchasing ads on popular search engines such as Google or Bing, you are directly advertising to web users who are searching for exactly what you are selling. According to Forbes, 54 percent of the American shopping public uses Internet Read More…
