Category: Search Engine Optimization

One of Twitter’s Best Kept Secrets Can Expand Your Business

Twitter is a great marketing tool—it’s fast, efficient, and the 140-character limit makes sure that you won’t get bogged down with copy. At first Twitter appears to be a one-trick pony, putting the pressure of gaining more followers for viewing content solely on the subscriber. Fortunately, this isn’t true: Twitter lists have taken the pressure Read More…

Create Social Media PR You Can be Proud of

It’s no secret that good social media marketing is essential to PR success. The ease of social media, however, makes it very easy to market badly. Create social media PR that will make you proud by following these four guidelines. Write compelling headlines. Most people going through their inbox or viewing their newsfeeds only look Read More…

Be Your Own Publisher via Content Marketing

It was just under 30 years ago that there were a handful of main network channels, cable was an infant with a burgeoning 24-hour news channel and there were many print publications and community newspapers. In this environment, businesses relied on others to publish or broadcast their faxed or mailed news releases. Now obviously the Read More…

Three Ways to get More Digital Bang from Press Releases

Public relations has morphed in a big way  in the past few years- especially the last two years. If you aren’t optimizing your content in releases or any announcements or posts so that people are pushed to you digitally, listen up. 1. Use a service such as PR Newswire to reach the right media. Or Read More…

What You Need to Know About Landing Pages

When it comes to lead generation, you should be using your landing page. Many spend more time on their website’s homepage, but the landing page (also known as the lead-capture page) is essential. It takes your visitors and turns them into leads—what company doesn’t want that? An important focus about a landing page is that Read More…