Content marketing and public relations tips and strategies

Category: Search Engine Optimization

How Content Marketing Drives Search

August 12, 2013 by Holly Rollins

SEO has always been important and imperative for businesses trying to push themselves on the web, and it’s becoming even more so. Google is moving from explicit to implicit algorithms (Google where you live, so instead of typing Greenville SC yoga studios, you can simply type yoga studios). Google sees your relevant content and pushes Read More…

Holly has more than 20 years experience in marketing and public relations. As 10x digital President, she has created successful content marketing and digital marketing/PR for diverse sectors--from healthcare to commercial real estate. She and her seasoned team know the foundation for digital marketing and the perfect balance for integrating these best practices with overall marketing to make companies STAND OUT.

Noteworthy case studies include promoting and positioning B2B and B2C clients in national media-from USA Today and Huffington Post to Yahoo Finance and Biz Insider. She and her team also have the relationships and expertise to secure backlinks and media exposure in national trades (in most sectors) as well as media coverage in most metro areas.

Her prior work experience spans global healthcare and nonprofits to economic and workforce development. She earned a master's in journalism/global PR from USC and a BS in graphic design/marketing from Appalachian State University.

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