Category: Social Media Marketing
Instagram for Business is a Contender for Brand Power
In a world full of social media, it can be difficult to know which platforms are best for your particular company. Many Business to Business (BtoB) companies use LinkedIn and Twitter to share updates, but Instagram is one of the few platforms companies are either learning about or don’t use regularly–especially in the BtoB world. Since Instagram is a Read More…
How to Market Your Small Business on Facebook
Facebook recently announced a new Facebook for business campaign designed to help small businesses get everything they can out of the social media website. There are some things, however, you can do to improve your presence on social media without even using the Facebook for business campaign (though we recommend you check it out anyway). Read More…
One of Twitter’s Best Kept Secrets Can Expand Your Business
Twitter is a great marketing tool—it’s fast, efficient, and the 140-character limit makes sure that you won’t get bogged down with copy. At first Twitter appears to be a one-trick pony, putting the pressure of gaining more followers for viewing content solely on the subscriber. Fortunately, this isn’t true: Twitter lists have taken the pressure Read More…
Automated Responses in Social Media are a Bad Idea
When I follow someone [on Twitter], and receive an automated direct message a few minutes later to thank me, I’m not overly impressed. It’s nice to be thanked, but receiving a thank you by a robot doesn’t have the same effect as an old-fashioned sentiment from a human. Jonathan Crossfield echoes this opinion and he says he immediately unfollows these Read More…
10 Ways to Optimize Your LinkedIn Profile
It’s not news that LinkedIn is a fantastic resource. It allows you to build a profile and connect with other professionals, with a couple clicks (or the swipe of a credit card if you register for LinkedIn Premium). But in a sea of other people, what can you do to stand out? These 10 tips will help you Read More…
