Content marketing and public relations tips and strategies

Category: Social Media Marketing

Why Content Marketing & PR Should be Bedfellows

November 14, 2013 by Holly Rollins

Keeping the marriage between PR and content marketing strong takes time, attention and nurturing–just like any good marriage. In many corporations and organizations, managing and publishing content is separated physically as well as figuratively (ie. org charts) from the rest of marketing and public relations departments and planning. In marketing and PR, target audiences are Read More…

Your LinkedIn Brand – Yes, Your Profile Picture is Important

November 7, 2013 by Holly Rollins

Last month I attended the Content Marketing Institute conference in Cleveland Ohio. I was excited (since I’m geeked out about social media these days) to see a LinkedIn exhibit. Their booth only contained a sparse table with a few promo pens and familiar LI banner, but I then saw a stool, camera and white backdrop.  Read More…

Using LinkedIn to Market Your Brand

October 28, 2013 by Holly Rollins

For anyone who doesn’t know, LinkedIn is a force for professionals on many fronts. There are more than 200 million LinkedIn users and not only is it THE professional networking social channel, it has become a powerful tool in job search and recruiting. Regardless of how you’re using it, you need to ensure it accurately Read More…

Social Media ROI-How to Calculate

October 22, 2013 by Holly Rollins

Everyone knows, or should know, that social media is imperative to most business’ success especially if maintaining a positive online presence is important. But not everyone seems to understand how important it is to be constantly calculating and be aware of social media ROI (Return on Investment). We’ve all heard that time is money. So Read More…

Engaging Social Media Campaigns

August 19, 2013 by Holly Rollins

Brands that use social media sites to promote their product should always be looking at attracting new fans and followers through great content and effective social media campaigns. This strategy will engage followers who are interested in your brand. Social media is a great tool for this, but it has to be managed and used Read More…