Content marketing and public relations tips and strategies

Category: Uncategorized

Automated Responses in Social Media are a Bad Idea

April 13, 2015 by Holly Rollins

When I follow someone [on Twitter], and receive an automated direct message a few minutes later to thank me, I’m not overly impressed. It’s nice to be thanked, but receiving a thank you by a robot doesn’t have the same effect as an old-fashioned sentiment from a human. Jonathan Crossfield echoes this opinion and he says he immediately unfollows these Read More…

The #1 Habit of Successful Marketing Campaigns

April 10, 2015 by Holly Rollins

All content marketers know that effective habits can make or break marketing campaigns. However, so many habits are recommended that their effectiveness can often be diluted. Holly Rollins was featured in a Cornerstone Content Marketing article that surveyed successful marketers and asked what they thought the #1 habit of successful marketing campaigns was. Rollins’ answer? Read More…

7 Content Marketing Trends for 2015

January 1, 2015 by Holly Rollins

OK, so you may be  overloaded with predictions and trends for the new year. Yet here is a brief, painless list of trends and useful tools  for content marketing and business — this year and beyond. Overall, companies will increase their content creation; More companies will increase their content marketing budgets (and plans for 2016); Read More…

Don’t let email boss you around

October 20, 2014 by Holly Rollins

There are some interesting facts and best practices about email usage that many don’t know, have forgotten or often ignore. The following facts and tips can help you put this communication system into perspective for a happier, healthier work and home life. Facts 1. Email impacts your brain. According to Associate Director of the Center Read More…

Tips for Optimizing Your Facebook Ads for Page Likes

July 10, 2014 by Holly Rollins

Facebook ads are some of the most effective paid marketing available. That’s not to say that they are the ultimate solution for you, or even the right solution for you, but they offer you some great benefits that you can’t deny. Facebook ad optimization is critical. Here are a few tips to optimize your next Read More…