Engaging Social Media Campaigns

Engaging Social Media Campaigns

August 19, 2013 by Holly Rollins

Brands that use social media sites to promote their product should always be looking at attracting new fans and followers through great content and effective social media campaigns. This strategy will engage followers who are interested in your brand.

Social media is a great tool for this, but it has to be managed and used effectively. Below is a list of some companies that effectively use social media to not only interact with their fans but to create a sense of community around their brand and potential target audience. What makes these companies really stand out isn’t just because of their creativity, but also an incorporation of clear calls-to-action and links for customers.

Oreo’s Daily Twist Campaign

Oreo pushed out a 100-day social media campaign in honor of their 100th birthday. And how did they start it, you ask? With this.

Gay-Pride-Oreo-300x200The rainbow colored Oreo image launched their campaign of Oreo Daily Twists—they posted once a day for every 100 days, each day celebrating current and historic events depending on what was trending and hot at the time. They not only saw a 280 percent increase in Facebook shares and a 510 percent increase in RTs on twitter, they also gained over 1 million likes on Facebook. The campaign generated an immense amount of media impressions, and set the stage for their next campaign, “Wonderfilled,” which is eagerly anticipated.

Water is Life’s Hashtag Killer Campaign

Water is Life, a nonprofit whose vision is bringing water to those in need and saving and transforming communities, launched a campaign called the Hashtag Killer. The goal of the campaign was to literally kill the hashtag #firstworldproblems.

They took tweets with the hashtag first world problems to Haiti, where they had people reading these tweets aloud. But even more effective was what followed, the Haitians consoling the tweeters of first world problems: “I’m sorry your leather seats weren’t heated.” The images that went along with the campaign are also compelling.


The campaign was picked up by celebrities and major news outlets, and the conversation about first world problems began to change. The campaign sparked enough donations to provide over one million days of clean water donated.

Click here to watch the video on the Hashtag Killer campaign.