Content marketing and public relations tips and strategies

What You Need to Know About Landing Pages

September 3, 2013 by Holly Rollins

When it comes to lead generation, you should be using your landing page. Many spend more time on their website’s homepage, but the landing page (also known as the lead-capture page) is essential. It takes your visitors and turns them into leads—what company doesn’t want that? An important focus about a landing page is that Read More…

A Checklist for Incredible Email Marketing

August 26, 2013 by Holly Rollins

Email marketing can be huge for lead generation, but with all the fuss and focus about social media, it’s easy to forget about it. Here, I’m going to breakdown effective email marketing into a checklist, simply beginning with the title of your email. Subject The subject should be clear, concise and attention grabbing. If your email Read More…

Engaging Social Media Campaigns

August 19, 2013 by Holly Rollins

Brands that use social media sites to promote their product should always be looking at attracting new fans and followers through great content and effective social media campaigns. This strategy will engage followers who are interested in your brand. Social media is a great tool for this, but it has to be managed and used Read More…

How Content Marketing Drives Search

August 12, 2013 by Holly Rollins

SEO has always been important and imperative for businesses trying to push themselves on the web, and it’s becoming even more so. Google is moving from explicit to implicit algorithms (Google where you live, so instead of typing Greenville SC yoga studios, you can simply type yoga studios). Google sees your relevant content and pushes Read More…

Create Creative Content on Your Lunch Hour

August 2, 2013 by Holly Rollins

Content marketing begins with creating quality content, which really doesn’t have to be that intimidating. We’ve all been creating content since coloring outside the lines in preschool. But writing the right content and thinking outside those lines for your audience is what counts. Start slowly–even on your lunch hour or set aside an hour to Read More…