Content marketing and public relations tips and strategies

What Google Knows About You

December 3, 2015 by Holly Rollins

Because of Google Inc.’s impressive market dominance, it comes as no surprise the multi-billion dollar company knows a lot about its users. Recently rated number three on Forbes’ World’s Most Valuable Brands list, the tech giant tailors services and ads for each user by monitoring past search history and location. Civil lawsuits, including a 22.5 million Read More…

How Search Marketing Attracts Leads

November 5, 2015 by Holly Rollins

Search marketing is an important way to target your advertising to your most likely customers. By purchasing ads on popular search engines such as Google or Bing, you are directly advertising to web users who are searching for exactly what you are selling. According to Forbes, 54 percent of the American shopping public uses Internet Read More…

Build the Audience, & the Business Will Come

November 2, 2015 by Holly Rollins

Review of Content Inc. Book Sometimes it’s the counter-intuitive path that leads to success. This is one of the golden nuggets from Joe Pulizzi’s new book Content Inc. Pulizzi, known as the godfather of content marketing and CEO of the Content Marketing Institute (CMI), explains how he found success this way with his powerful global Read More…

Employee Participation Can Amp Up SEO & Build Company Pride

October 29, 2015 by Holly Rollins

Businesses should use their employees’ networks and resources to enhance content marketing efforts. Because inbound links are the most important factor search engines use to rank websites, it’s important to involve employees in SEO. According to the Content Marketing Institute, this strategy can help build your business’ reputation and build its online presence through linked, Read More…

Learn from the Top 5 Digital Back to the Future II Predictions, Circa 1989

October 21, 2015 by Holly Rollins

In the 1989 comic sci-fi film, Back to the Future II, an ‘80s teenager travels to the future date of October 21, 2015 (which would be today). The film is arguably known as the greatest time travel movie ever. A few technological predictions and scenarios portrayed in the movie are strikingly similar to those we Read More…