Content marketing and public relations tips and strategies

Learn from the Top 5 Digital Back to the Future II Predictions, Circa 1989

October 21, 2015 by Holly Rollins

In the 1989 comic sci-fi film, Back to the Future II, an ‘80s teenager travels to the future date of October 21, 2015 (which would be today). The film is arguably known as the greatest time travel movie ever. A few technological predictions and scenarios portrayed in the movie are strikingly similar to those we Read More…

Insiders’ Top 10 Social Media Marketing Lessons

October 15, 2015 by Holly Rollins

A strong social media marketing campaign can help you reach your target audience, communicate your brand effectively and dramatically increase your customer base. In order to stay competitive, you need to understand the fundamentals of social media marketing. Frequency – once you’ve established your social channels, you should be posting regularly to increase exposure. Successful Read More…

3 Important Lessons on Digital PR Outreach

October 8, 2015 by Holly Rollins

The digital age has transformed today’s marketing and public relations industry—almost overnight. In this environment, successful PR professionals have had to modernize their tactics. The traditional press release is no longer the most effective way to reach an audience and developing a strong PR outreach campaign is becoming more important. Frankie Rendon, @mrchibolin an online Read More…

Being Mobile Responsive: A Necessity for All Businesses

September 30, 2015 by Holly Rollins

In order to stay competitive in today’s market, it is extremely important for all businesses to have a responsive website design (RWD). An RWD refers to the formatting of website design so that it’s optimal for viewing and navigation across all digital devices. In the article, Understanding the Importance of Responsive Web Design, it cites Read More…

Use But Don’t Abuse #TheHashtag

September 16, 2015 by Holly Rollins

The # symbol, or hashtag, is a simple way to group keywords or common topics together. Organically used by Twitter as a way to categorize, the hashtag is now making an appearance on other social media sites including Facebook, Instagram, Pinterest and Tumblr. Clicking on a hashtag allows you to view other content that is Read More…