Content marketing and public relations tips and strategies

How to Repair and Recover from Social Media Mistakes

August 27, 2015 by Holly Rollins

In the fast-paced world known as social media, slip-ups are inevitable. Anyone who is managing more than one social media account knows how easy it is to post something you instantly regret. Mistakes can severely impact your brand’s reputation. The important part, however, is how you bounce back from these gaffes. Whether your brand falls Read More…

Instagram for Business is a Contender for Brand Power

July 16, 2015 by Holly Rollins

In a world full of social media, it can be difficult to know which platforms are best for your particular company. Many Business to Business (BtoB) companies use LinkedIn and Twitter to share updates, but Instagram is one of the few platforms companies are either learning about or don’t use regularly–especially in the BtoB world. Since Instagram is a Read More…

ROI Analysis Amps up Content Marketing

July 8, 2015 by Holly Rollins

Many companies are investing in content marketing to improve their marketing and lead generation efforts. Determining the Return on Investment (ROI) for content marketing has been a logical question for all. Consider some of the options below to help make a decision about whether content marketing is a good investment for your brand. There are innumerable things to consider Read More…

Why Evergreen Content is Always “In Vogue”

June 30, 2015 by Holly Rollins

What is lasting (or evergreen) content? It’s content marketing and content creation that never goes out of style. This  type of content ensures almost infinite clickability. Creating truly lasting content, however, requires some real work. How do I tell if my content has a long shelf life? You can use some very simple tactics. Look at Read More…

8 Important SEO Tips

June 24, 2015 by Holly Rollins

Search Engine Optimization (SEO) isn’t an everyday household word and, in many cases, it isn’t an everyday business term, but it should be. Why? SEO can be extremely daunting. When most of us think about SEO, we think long strands of code and a mysterious, complicated formula for ensuring you or your business stands out in search engine results. Read More…