Content marketing and public relations tips and strategies

Tag: Branding

Instagram for Business is a Contender for Brand Power

July 16, 2015 by Holly Rollins

In a world full of social media, it can be difficult to know which platforms are best for your particular company. Many Business to Business (BtoB) companies use LinkedIn and Twitter to share updates, but Instagram is one of the few platforms companies are either learning about or don’t use regularly–especially in the BtoB world. Since Instagram is a Read More…

Build your brand & loyalty via content marketing

April 16, 2014 by Holly Rollins

When I checked reference and bestselling books of 2008-2009 about social media, public relations, branding and marketing I noticed some commonalities: Brands were urged to share their content on the appropriate social media channels; Brands were encouraged to give power to their consumers by ratings and social comments; There was LITTLE or NO mention of Read More…

Your LinkedIn Brand – Yes, Your Profile Picture is Important

November 7, 2013 by Holly Rollins

Last month I attended the Content Marketing Institute conference in Cleveland Ohio. I was excited (since I’m geeked out about social media these days) to see a LinkedIn exhibit. Their booth only contained a sparse table with a few promo pens and familiar LI banner, but I then saw a stool, camera and white backdrop.  Read More…

Using LinkedIn to Market Your Brand

October 28, 2013 by Holly Rollins

For anyone who doesn’t know, LinkedIn is a force for professionals on many fronts. There are more than 200 million LinkedIn users and not only is it THE professional networking social channel, it has become a powerful tool in job search and recruiting. Regardless of how you’re using it, you need to ensure it accurately Read More…