Content marketing and public relations tips and strategies

Tag: content marketing

2014 Content Marketing isn’t for Sissies

January 7, 2014 by Holly Rollins

If you’ve been a marketer or involved at all in marketing for the past decade, you’ve witnessed how the landscape has changed at warp speed. One constant is targeted marketing. Yet, the channels and know-how to keep communicating your good or service will be a constant evolution, at fastball pitch speeds — especially when it Read More…

Be Edgy & Solve Problems via Content

December 10, 2013 by Holly Rollins

It’s true, content is king. Thanks to an onslaught of recent updates to Google’s search algorithm, companies need to be in tune with the need to produce high-quality, reader-friendly content. It needs to meet the needs of readers and actually add value to their lives. Not all content is created equal. So don’t approach your Read More…

Why Content Marketing & PR Should be Bedfellows

November 14, 2013 by Holly Rollins

Keeping the marriage between PR and content marketing strong takes time, attention and nurturing–just like any good marriage. In many corporations and organizations, managing and publishing content is separated physically as well as figuratively (ie. org charts) from the rest of marketing and public relations departments and planning. In marketing and PR, target audiences are Read More…

Social Media ROI-How to Calculate

October 22, 2013 by Holly Rollins

Everyone knows, or should know, that social media is imperative to most business’ success especially if maintaining a positive online presence is important. But not everyone seems to understand how important it is to be constantly calculating and be aware of social media ROI (Return on Investment). We’ve all heard that time is money. So Read More…