Content marketing and public relations tips and strategies

Tag: content marketing and storytelling

5 Reasons Storytelling Makes Good Marketing & Business Sense

March 18, 2014 by Holly Rollins

Storytelling is as ancient as the hand gestures and grunts of homo erectus man and woman of eons ago. Storytelling around campfires still exists but from a business perspective digital storytelling or content marketing is worthy of your time and investment. You can put your promotional message out in the universe via advertising, web sites Read More…

Holly has more than 20 years experience in marketing and public relations. As 10x digital President, she has created successful content marketing and digital marketing/PR for diverse sectors--from healthcare to commercial real estate. She and her seasoned team know the foundation for digital marketing and the perfect balance for integrating these best practices with overall marketing to make companies STAND OUT.

Noteworthy case studies include promoting and positioning B2B and B2C clients in national media-from USA Today and Huffington Post to Yahoo Finance and Biz Insider. She and her team also have the relationships and expertise to secure backlinks and media exposure in national trades (in most sectors) as well as media coverage in most metro areas.

Her prior work experience spans global healthcare and nonprofits to economic and workforce development. She earned a master's in journalism/global PR from USC and a BS in graphic design/marketing from Appalachian State University.

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