Content marketing and public relations tips and strategies

Tag: content marketing strategy

Why Evergreen Content is Always “In Vogue”

June 30, 2015 by Holly Rollins

What is lasting (or evergreen) content? It’s content marketing and content creation that never goes out of style. This  type of content ensures almost infinite clickability. Creating truly lasting content, however, requires some real work. How do I tell if my content has a long shelf life? You can use some very simple tactics. Look at Read More…

10 Ways to Optimize Your LinkedIn Profile

March 31, 2015 by Holly Rollins

It’s not news that LinkedIn is a fantastic resource. It allows you to build a profile and connect with other professionals, with a couple clicks (or the swipe of a credit card if you register for LinkedIn Premium). But in a sea of other people, what can you do to stand out? These 10 tips will help you Read More…

7 Content Marketing Trends for 2015

January 1, 2015 by Holly Rollins

OK, so you may be  overloaded with predictions and trends for the new year. Yet here is a brief, painless list of trends and useful tools  for content marketing and business — this year and beyond. Overall, companies will increase their content creation; More companies will increase their content marketing budgets (and plans for 2016); Read More…

Three Ways to get More Digital Bang from Press Releases

February 5, 2014 by Holly Rollins

Public relations has morphed in a big way  in the past few years- especially the last two years. If you aren’t optimizing your content in releases or any announcements or posts so that people are pushed to you digitally, listen up. 1. Use a service such as PR Newswire to reach the right media. Or Read More…