Tag: digital marketing
The Best Business Books to Read in 2020
This year and every year, I aim to spend a little less time with screens—a hard task for the owner of an international digital marketing agency, but my goal nonetheless. One way I step away from my phone or computer is by picking up a book. While I love biographies and fiction, business books help Read More…
5 Ways Customers of the (Near) Future Will Change Marketing
Almost every industry has experienced disruption in the past few years and while many people blame technology, being non-customer centric has actually become the biggest threat. Big brands that have shifted their marketing focus to maximize customer experience have reaped the benefits and surged ahead of competitors. For many companies, breaking through the noise has Read More…
Top 5 Reasons You Need PPC
For the uninitiated, PPC isn’t an acronym of a toxic chemical. But if you don’t know about it, your company could be missing out on a lot of conversions and business. Success with Pay-Per-Click (PPC) doesn’t happen overnight since digital ad campaigns require constant monitoring and adjustments. This poses a huge challenge for marketers who Read More…
The New Digital Marketing: A Combined Approach to PR, SEO & SEM
The shift to digital—more specifically the mobile takeover—has completely transformed marketing and public relations processes. Traditional PR and overall marketing has had to evolve to match how people consume content and interact. The only constant for professionals in the digital marketing world is perpetual change. Digital Marketing vs. Print The Internet’s rise of importance, even Read More…
Triggers & Tips to Win at Social Media Optimization
Do you know if your social media is optimized? Just as Search Engine Optimization (SEO) is used to gain visibility for ecommerce sites in the search engine world, Social Media Optimization (SMO) should be used to position your site to rank high in social media searches. This practice can also increase visibility by specifically reaching Read More…