Content marketing and public relations tips and strategies

Tag: Greenville sc content marketing

Employee Participation Can Amp Up SEO & Build Company Pride

October 29, 2015 by Holly Rollins

Businesses should use their employees’ networks and resources to enhance content marketing efforts. Because inbound links are the most important factor search engines use to rank websites, it’s important to involve employees in SEO. According to the Content Marketing Institute, this strategy can help build your business’ reputation and build its online presence through linked, Read More…

Insiders’ Top 10 Social Media Marketing Lessons

October 15, 2015 by Holly Rollins

A strong social media marketing campaign can help you reach your target audience, communicate your brand effectively and dramatically increase your customer base. In order to stay competitive, you need to understand the fundamentals of social media marketing. Frequency – once you’ve established your social channels, you should be posting regularly to increase exposure. Successful Read More…

7 Content Marketing Trends for 2015

January 1, 2015 by Holly Rollins

OK, so you may be  overloaded with predictions and trends for the new year. Yet here is a brief, painless list of trends and useful tools  for content marketing and business — this year and beyond. Overall, companies will increase their content creation; More companies will increase their content marketing budgets (and plans for 2016); Read More…

Perfect times to post on social channels-REALLY?

August 21, 2014 by Holly Rollins

There are several studies, theories and articles floating around about the best times to post on different social media channels. Posting times matter greatly for effective social media marketing. While I don’t dispute the studies and opinions, I’d like to point out that the best time to post on your target channel(s) depends on your Read More…

Tips for Optimizing Your Facebook Ads for Page Likes

July 10, 2014 by Holly Rollins

Facebook ads are some of the most effective paid marketing available. That’s not to say that they are the ultimate solution for you, or even the right solution for you, but they offer you some great benefits that you can’t deny. Facebook ad optimization is critical. Here are a few tips to optimize your next Read More…