Content marketing and public relations tips and strategies

Tag: greenville sc public relations

15 MORE Valid Reasons to Issue a News Release

January 26, 2015 by Holly Rollins

Part two of a two-part series. Standing out these days from the barrage of content and media messages is becoming more and more difficult. According to a study from the San Diego Supercomputer Center (SDSC) at the University of California, in 2015 the sum of media asked for and delivered to consumers on mobile devices Read More…

Build your brand & loyalty via content marketing

April 16, 2014 by Holly Rollins

When I checked reference and bestselling books of 2008-2009 about social media, public relations, branding and marketing I noticed some commonalities: Brands were urged to share their content on the appropriate social media channels; Brands were encouraged to give power to their consumers by ratings and social comments; There was LITTLE or NO mention of Read More…

Why Content Marketing & PR Should be Bedfellows

November 14, 2013 by Holly Rollins

Keeping the marriage between PR and content marketing strong takes time, attention and nurturing–just like any good marriage. In many corporations and organizations, managing and publishing content is separated physically as well as figuratively (ie. org charts) from the rest of marketing and public relations departments and planning. In marketing and PR, target audiences are Read More…