Tag: Lead Generation

3 Important Lessons on Digital PR Outreach

The digital age has transformed today’s marketing and public relations industry—almost overnight. In this environment, successful PR professionals have had to modernize their tactics. The traditional press release is no longer the most effective way to reach an audience and developing a strong PR outreach campaign is becoming more important. Frankie Rendon, @mrchibolin an online Read More…

What You Need to Know About Landing Pages

When it comes to lead generation, you should be using your landing page. Many spend more time on their website’s homepage, but the landing page (also known as the lead-capture page) is essential. It takes your visitors and turns them into leads—what company doesn’t want that? An important focus about a landing page is that Read More…