Content marketing and public relations tips and strategies

Tag: LinkedIn

Your LinkedIn Brand – Yes, Your Profile Picture is Important

November 7, 2013 by Holly Rollins

Last month I attended the Content Marketing Institute conference in Cleveland Ohio. I was excited (since I’m geeked out about social media these days) to see a LinkedIn exhibit. Their booth only contained a sparse table with a few promo pens and familiar LI banner, but I then saw a stool, camera and white backdrop.  Read More…

Using LinkedIn to Market Your Brand

October 28, 2013 by Holly Rollins

For anyone who doesn’t know, LinkedIn is a force for professionals on many fronts. There are more than 200 million LinkedIn users and not only is it THE professional networking social channel, it has become a powerful tool in job search and recruiting. Regardless of how you’re using it, you need to ensure it accurately Read More…