Content marketing and public relations tips and strategies

Tag: marketing strategy

5 Ways Customers of the (Near) Future Will Change Marketing

July 5, 2017 by Holly Rollins

Almost every industry has experienced disruption in the past few years and while many people blame technology, being non-customer centric has actually become the biggest threat. Big brands that have shifted their marketing focus to maximize customer experience have reaped the benefits and surged ahead of competitors. For many companies, breaking through the noise has Read More…

2014 Content Marketing isn’t for Sissies

January 7, 2014 by Holly Rollins

If you’ve been a marketer or involved at all in marketing for the past decade, you’ve witnessed how the landscape has changed at warp speed. One constant is targeted marketing. Yet, the channels and know-how to keep communicating your good or service will be a constant evolution, at fastball pitch speeds — especially when it Read More…