Tag: Social Media

Your LinkedIn Brand – Yes, Your Profile Picture is Important

Last month I attended the Content Marketing Institute conference in Cleveland Ohio. I was excited (since I’m geeked out about social media these days) to see a LinkedIn exhibit. Their booth only contained a sparse table with a few promo pens and familiar LI banner, but I then saw a stool, camera and white backdrop.  Read More…

Using LinkedIn to Market Your Brand

For anyone who doesn’t know, LinkedIn is a force for professionals on many fronts. There are more than 200 million LinkedIn users and not only is it THE professional networking social channel, it has become a powerful tool in job search and recruiting. Regardless of how you’re using it, you need to ensure it accurately Read More…

Social Media ROI-How to Calculate

Everyone knows, or should know, that social media is imperative to most business’ success especially if maintaining a positive online presence is important. But not everyone seems to understand how important it is to be constantly calculating and be aware of social media ROI (Return on Investment). We’ve all heard that time is money. So Read More…