Content marketing and public relations tips and strategies

Tag: social media best practices

Insiders’ Top 10 Social Media Marketing Lessons

October 15, 2015 by Holly Rollins

A strong social media marketing campaign can help you reach your target audience, communicate your brand effectively and dramatically increase your customer base. In order to stay competitive, you need to understand the fundamentals of social media marketing. Frequency – once you’ve established your social channels, you should be posting regularly to increase exposure. Successful Read More…

Use But Don’t Abuse #TheHashtag

September 16, 2015 by Holly Rollins

The # symbol, or hashtag, is a simple way to group keywords or common topics together. Organically used by Twitter as a way to categorize, the hashtag is now making an appearance on other social media sites including Facebook, Instagram, Pinterest and Tumblr. Clicking on a hashtag allows you to view other content that is Read More…

How to Repair and Recover from Social Media Mistakes

August 27, 2015 by Holly Rollins

In the fast-paced world known as social media, slip-ups are inevitable. Anyone who is managing more than one social media account knows how easy it is to post something you instantly regret. Mistakes can severely impact your brand’s reputation. The important part, however, is how you bounce back from these gaffes. Whether your brand falls Read More…

8 Important SEO Tips

June 24, 2015 by Holly Rollins

Search Engine Optimization (SEO) isn’t an everyday household word and, in many cases, it isn’t an everyday business term, but it should be. Why? SEO can be extremely daunting. When most of us think about SEO, we think long strands of code and a mysterious, complicated formula for ensuring you or your business stands out in search engine results. Read More…

How to Market Your Small Business on Facebook

June 15, 2015 by Holly Rollins

Facebook recently announced a new Facebook for business campaign designed to help small businesses get everything they can out of the social media website. There are some things, however, you can do to improve your presence on social media without even using the Facebook for business campaign (though we recommend you check it out anyway). Read More…