Tag: social media strategy

Insiders’ Top 10 Social Media Marketing Lessons

A strong social media marketing campaign can help you reach your target audience, communicate your brand effectively and dramatically increase your customer base. In order to stay competitive, you need to understand the fundamentals of social media marketing. Frequency – once you’ve established your social channels, you should be posting regularly to increase exposure. Successful Read More…

How to Repair and Recover from Social Media Mistakes

In the fast-paced world known as social media, slip-ups are inevitable. Anyone who is managing more than one social media account knows how easy it is to post something you instantly regret. Mistakes can severely impact your brand’s reputation. The important part, however, is how you bounce back from these gaffes. Whether your brand falls Read More…

How to Market Your Small Business on Facebook

Facebook recently announced a new Facebook for business campaign designed to help small businesses get everything they can out of the social media website. There are some things, however, you can do to improve your presence on social media without even using the Facebook for business campaign (though we recommend you check it out anyway). Read More…

10 Ways to Optimize Your LinkedIn Profile

It’s not news that LinkedIn is a fantastic resource. It allows you to build a profile and connect with other professionals, with a couple clicks (or the swipe of a credit card if you register for LinkedIn Premium). But in a sea of other people, what can you do to stand out? These 10 tips will help you Read More…