What is Content Marketing Anyway?
July 16, 2013 by Holly Rollins
Content marketing is a semi-new term for a centuries-old practice: communication. And more specifically CM is ‘publishing content.’ Publishing via printing is becoming less of a communication method while digital publishing IS the new norm.
Thus content marketing is the act of publishing key content with keywords to help you reach your target audience–whether it’s clients, potential clients or other niches.
There’s a lot of buzz about content marketing; this blog is designed to parlay the chatter into strategies and action items so firms and organizations can learn and profit from the CM flood of information.