What You Need to Know About Landing Pages
When it comes to lead generation, you should be using your landing page. Many spend more time on their website’s homepage, but the landing page (also known as the lead-capture page) is essential. It takes your visitors and turns them into leads—what company doesn’t want that?
An important focus about a landing page is that it should contain one clear, concise call to action and a lead capture form. Most other pages on a website will be crowded with information and have multiple calls to action. The landing page makes it obvious what you want people to do.
In fact, landing pages perform 5 to 15 percent better than homepages. So, how do you make your landing page top notch?
- You should never use your homepage as a landing page. Homepages have too much information and too many calls to action.
- Your landing page should be sweet, simple, and to the point. Any external navigation should be minimal, the page should be clean and easy to read/navigate, and you should be focusing on what the value is of what you offer.
- Landing pages should contain a headline (and sub-headline, if needed), a description of what you’re offering, a supporting high quality image or video, and a form to capture information.
And while you’re at it, create a lot of landing pages.