Content marketing and public relations tips and strategies

Category: B2B digital marketing

The Best Business Books to Read in 2020

January 22, 2020 by Holly Rollins

This year and every year, I aim to spend a little less time with screens—a hard task for the owner of an international digital marketing agency, but my goal nonetheless. One way I step away from my phone or computer is by picking up a book. While I love biographies and fiction, business books help Read More…

5 Ways Customers of the (Near) Future Will Change Marketing

July 5, 2017 by Holly Rollins

Almost every industry has experienced disruption in the past few years and while many people blame technology, being non-customer centric has actually become the biggest threat. Big brands that have shifted their marketing focus to maximize customer experience have reaped the benefits and surged ahead of competitors. For many companies, breaking through the noise has Read More…

Top 10 Do’s and Don’ts of Pitching Media & Influencers

May 2, 2017 by Holly Rollins

When it comes to PR Outreach, you’ve got to have a strategy before you make your pitch. You may ask, “What is PR Outreach?” It is today’s practice of pitching ideas, stories and data to media outlets to score either a story or post which many times should contain a backlink (a follow link back Read More…