Content marketing and public relations tips and strategies

Category: Lead Generation

3 Important Lessons on Digital PR Outreach

October 8, 2015 by Holly Rollins

The digital age has transformed today’s marketing and public relations industry—almost overnight. In this environment, successful PR professionals have had to modernize their tactics. The traditional press release is no longer the most effective way to reach an audience and developing a strong PR outreach campaign is becoming more important. Frankie Rendon, @mrchibolin an online Read More…

15 Reasons to Write a News Release to Stand Out

November 19, 2014 by Holly Rollins

Part one of two-part series. The media landscape is not only a crowded place, but also an extremely competitive one. 10-x Group’s motto, is make sure you “Stand Out.” Unbelievably, you may be sitting on many newsworthy stories for news releases. Here are 15 news release ideas to help you start getting noticed for justifiable Read More…

Be Your Own Publisher via Content Marketing

March 3, 2014 by Holly Rollins

It was just under 30 years ago that there were a handful of main network channels, cable was an infant with a burgeoning 24-hour news channel and there were many print publications and community newspapers. In this environment, businesses relied on others to publish or broadcast their faxed or mailed news releases. Now obviously the Read More…

Content Marketing Can Drive Business Leads

November 26, 2013 by Holly Rollins

So how does an effective content marketing strategy generate leads? If you use content marketing strategy the right way — blogging, social media and more will set your business up as an industry expert and leader. When consumers are scrolling through LinkedIn, Facebook, Twitter or other channels and they see recommendations from others about your Read More…

What You Need to Know About Landing Pages

September 3, 2013 by Holly Rollins

When it comes to lead generation, you should be using your landing page. Many spend more time on their website’s homepage, but the landing page (also known as the lead-capture page) is essential. It takes your visitors and turns them into leads—what company doesn’t want that? An important focus about a landing page is that Read More…