Category: Content Marketing ROI
Content Marketing Tactics You NEED in 2016
Content Marketing, or creating and publishing relevant, consistent content, is here to stay in 2016. Early adopters of the strategic marketing approach are learning how to connect, educate and engage their audiences while increasing brand awareness and positioning themselves as industry leaders. In 2016, using content marketing tactics will be the reality for all small Read More…
Instagram for Business is a Contender for Brand Power
In a world full of social media, it can be difficult to know which platforms are best for your particular company. Many Business to Business (BtoB) companies use LinkedIn and Twitter to share updates, but Instagram is one of the few platforms companies are either learning about or don’t use regularly–especially in the BtoB world. Since Instagram is a Read More…
ROI Analysis Amps up Content Marketing
Many companies are investing in content marketing to improve their marketing and lead generation efforts. Determining the Return on Investment (ROI) for content marketing has been a logical question for all. Consider some of the options below to help make a decision about whether content marketing is a good investment for your brand. There are innumerable things to consider Read More…
One of Twitter’s Best Kept Secrets Can Expand Your Business
Twitter is a great marketing tool—it’s fast, efficient, and the 140-character limit makes sure that you won’t get bogged down with copy. At first Twitter appears to be a one-trick pony, putting the pressure of gaining more followers for viewing content solely on the subscriber. Fortunately, this isn’t true: Twitter lists have taken the pressure Read More…
10 Ways to Optimize Your LinkedIn Profile
It’s not news that LinkedIn is a fantastic resource. It allows you to build a profile and connect with other professionals, with a couple clicks (or the swipe of a credit card if you register for LinkedIn Premium). But in a sea of other people, what can you do to stand out? These 10 tips will help you Read More…