Content marketing and public relations tips and strategies

Author : Holly Rollins

15 Free Digital Marketing Tools That Your Team Needs to Use

April 17, 2020 by Holly Rollins

Digital tools make a marketer’s job (and life) much easier. In our current software-as-an-everything environment, however, it can seem like there are endless options for programs, apps, and platforms, all promising to optimize your workflow. Experimenting with free trials and getting your team on board with new systems can take up your valuable time—I know, Read More…

The Best Business Books to Read in 2020

January 22, 2020 by Holly Rollins

This year and every year, I aim to spend a little less time with screens—a hard task for the owner of an international digital marketing agency, but my goal nonetheless. One way I step away from my phone or computer is by picking up a book. While I love biographies and fiction, business books help Read More…

5 Ways Customers of the (Near) Future Will Change Marketing

July 5, 2017 by Holly Rollins

Almost every industry has experienced disruption in the past few years and while many people blame technology, being non-customer centric has actually become the biggest threat. Big brands that have shifted their marketing focus to maximize customer experience have reaped the benefits and surged ahead of competitors. For many companies, breaking through the noise has Read More…

Top 10 Do’s and Don’ts of Pitching Media & Influencers

May 2, 2017 by Holly Rollins

When it comes to PR Outreach, you’ve got to have a strategy before you make your pitch. You may ask, “What is PR Outreach?” It is today’s practice of pitching ideas, stories and data to media outlets to score either a story or post which many times should contain a backlink (a follow link back Read More…

3 Ways to Avoid a Failed Content Strategy

December 22, 2016 by Holly Rollins

In 2017, one of the most important steps for winning in the marketing game is integrating content marketing with search engine optimization (SEO). This true partnership will prove to be necessary in order to create content and optimize it — even for average results. Companies in the past which have completely separated these two divisions Read More…