Category: Branding

The Best Business Books to Read in 2020

This year and every year, I aim to spend a little less time with screens—a hard task for the owner of an international digital marketing agency, but my goal nonetheless. One way I step away from my phone or computer is by picking up a book. While I love biographies and fiction, business books help Read More…

Instagram for Business is a Contender for Brand Power

In a world full of social media, it can be difficult to know which platforms are best for your particular company. Many Business to Business (BtoB) companies use LinkedIn and Twitter to share updates, but Instagram is one of the few platforms companies are either learning about or don’t use regularly–especially in the BtoB world. Since Instagram is a Read More…

Build your brand & loyalty via content marketing

When I checked reference and bestselling books of 2008-2009 about social media, public relations, branding and marketing I noticed some commonalities: Brands were urged to share their content on the appropriate social media channels; Brands were encouraged to give power to their consumers by ratings and social comments; There was LITTLE or NO mention of Read More…