Content marketing and public relations tips and strategies

Category: PR outreach

Top 10 Do’s and Don’ts of Pitching Media & Influencers

May 2, 2017 by Holly Rollins

When it comes to PR Outreach, you’ve got to have a strategy before you make your pitch. You may ask, “What is PR Outreach?” It is today’s practice of pitching ideas, stories and data to media outlets to score either a story or post which many times should contain a backlink (a follow link back Read More…

3 Important Lessons on Digital PR Outreach

October 8, 2015 by Holly Rollins

The digital age has transformed today’s marketing and public relations industry—almost overnight. In this environment, successful PR professionals have had to modernize their tactics. The traditional press release is no longer the most effective way to reach an audience and developing a strong PR outreach campaign is becoming more important. Frankie Rendon, @mrchibolin an online Read More…