Content marketing and public relations tips and strategies

Tag: PR

3 Important Lessons on Digital PR Outreach

October 8, 2015 by Holly Rollins

The digital age has transformed today’s marketing and public relations industry—almost overnight. In this environment, successful PR professionals have had to modernize their tactics. The traditional press release is no longer the most effective way to reach an audience and developing a strong PR outreach campaign is becoming more important. Frankie Rendon, @mrchibolin an online Read More…

Why AP Style is Important For Press Releases

November 4, 2013 by Holly Rollins

Before we can really get into why the AP (Associated Press) Style is important for press releases, it’s a good idea to cover what AP Style is. The AP styleguide has set regulations for publications to follow. They aren’t the only editing guide (CMS for book publishers, APA for science publications, etc.). The AP styleguide Read More…